Interview with Em Sheldon

This week I spoke to Em Sheldon, the woman behind one of my favourite blogs Em Talks. For a while now I have been reading and taking in all of the advice and beauty tips I can from this girl! This week we talk about what to do if you want to start a blog and how Em started herself. This is the perfect Sunday read, filled with advice for all bloggers out there.

Where did it all start for you?

Blogging came first and I actually started it to get into university. I realised that I had a passion for writing and my admissions tutor told me to start a blog. I never in my wildest dreams imagined or even knew it could turn into a career. I was very slow with YouTube and actually only really kick-started it again back in September.

What opportunities has blogging/vlogging given you?

So many incredible opportunities! Firstly being able to work with brands I organically buy, such as Topshop and Asos which is a total dream come true. I’ve been fortunate enough to shoot advertising campaigns for the likes of Nike, Adidas and Holland and Barrat, I love working with a film crew so this is exciting. Also being introduced to new brands, learning about their founders and the ethics of independent companies. Mainly though, being able to treat my family. I was able to take my mum to see Beyonce and that’s an experience I will never forget as sadly it was too expensive for her to get tickets.

What has been one of your greatest achievements to come from your blogging career?

Oh goodness, this is a tough one! Winning InStyle magazines best travel and lifestyle blogger was pretty exciting! Also being on the ASOS website as one of their models for a campaign was crazy!

What do you enjoy writing about the most?

I love writing about personal topics. Yes, beauty is amazing but nothing beats helping others and with personal topics, I feel I can do just that. Even if it helps one person, my job is done.


For other bloggers that struggle with content ideas and the planning of their blog, what advice would you give them?

Quality over quantity, take a week off, refresh, go for a walk, run a bath, go to the gym. Content ideas can come from anywhere but sometimes it’s best to just take a step back to recharge and refresh. Also, write down any ideas that do come to you so you don’t forget them! My notes on my iPhone look crazy haha.

How would you describe your blogging style?

Real, not too polished and a mix of everything rolled into one!

If you had to pick your top 3 bloggers who would they be?

Tash Oakley, Rosie Londoner, Niomi Smart

How do you engage with your audience through your blog posts?

I respond to tweets, Instagram messages etc and love hearing from everyone!

What do you enjoy more blogging or YouTube?

They’re such different channels with different audiences. I love YouTube because it’s literally there, in front of you and it’s easy to watch plus I can reply to comments. I love blogging because I can pour my heart out with less judgement.

When did you know it was time to quit the day job and become a full-time blogger?

I guess I was getting enough opportunities to be able to quit. It wasn’t hard and actually, it wasn’t that scary, I felt it was a natural progression. If you are in the situation then definitely go for it.

There has been a lot of talk on social media about bloggers getting ‘real jobs’, as a full-time blogger yourself, what do you think about this?

I have written a full blog post about this which may help but of course blogging is a real job, most bloggers have worked in the average 9-5 job, have degrees too and actually work more hours than the standard 9-5. There’s nothing wrong with doing a 9-5, but people will always find a way to slate bloggers!

What are you most looking forward to this year?

Hopefully working alongside some of my favourite brands, doing some more travelling and finally moving into my house!!

I would just like to say a big thank you to Em, for taking the time out of her busy schedule to do this interview. If you haven’t already you should check out her blog and YouTube channel, I highly recommend it.

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